Moonbug now signs Uniqlo to CoComelon kidswear launch

By

Nigel TAYLOR

Published
Jan 19, 2024

First Asda and now Uniqlo. After collaborating with the UK supermarket giant on a CoComelon co-branded kidswear range in November, children’s entertainment company Moonbug has now signed Japanese casualwear giant Uniqlo to a similar arrangement.

Launching in the spring, the Uniqlo collection will feature characters from the hit show CoComelon and includes five different designs of infant and toddler T-shirts. The Asda collection meanwhile centres on pyjama sets and sleepsuits.

Key themes of “fun and friendship” are captured within the different designs via characters including JJ, Cody, Nina and their animal friends, “which kids will instantly recognise and love,” we're told. The T-shirts come in an array of pastels and whimsical designs.

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The collection, which launches in March, comes in sizes 6 months to 4 years and will be available both online and in-store across the UK, Europe, APAC, and the US.

Inspired by Moonbug’s YouTube channel CoComelon, the show, which is very popular among children across the globe and especially in Asia, gets more than 4 billion monthly views across platforms.

“Our collaboration with Uniqlo is a significant milestone for our Consumer Products team as we continue to expand our fashion and apparel offering,” said Francesca Romana Gianesin, Head of Consumer Products & Experiences, International at Moonbug Entertainment. 

“With this collection we are looking forward not only to offering a great quality product to families around the world, but also bringing the joy of CoComelon to our little fans, who can now experience their favourite characters in a new way.”