Drew House teams up with NHL, Adidas to design 2024 All-Star Game jerseys

By

Jennifer Braun

Published
Jan 16, 2024

The National Hockey League (NHL) and Adidas, in partnership with Justin Bieber's fashion brand Drew House, have revealed the exclusive jerseys that 44 of the world's top players will don during the NHL All-Star Game, next month. 

The 2024 NHL All-Star jersey collection boasts four distinct versions, each representing one of the All-Star teams with vibrant colors - blue, red, yellow, and white. Paying homage to the rich traditions of individual NHL teams, the jerseys also incorporate team shoulder patches, ensuring a balance between modern streetwear and the sport's legacy.

“After the tremendous success of our first NHL, Adidas and Drew House collaboration for the Maple Leafs’ Next Gen jerseys, we have looked forward to another opportunity to bring a bold, fashion forward look to NHL jerseys,” said Brian Jennings, NHL chief brand officer and senior executive vice president. 

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“The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colors in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.” 

As part of the jersey design, the iconic NHL Shield takes center stage, featuring bubble letters. The crest, 22 inches high, spans the entire width of the sweater, making it one of the largest ever seen on an NHL jersey.

"Since our inaugural year of collaboration with the NHL, Adidas has not only elevated but redefined the benchmarks for performance, sustainability, storytelling, and design inherent in the iconic NHL All-Star jersey,” said Nic Corbett, director of sports marketing and hockey at Adidas. 

“This season, our partnership with the NHL and Drew House presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights."

Fans can now purchase the NHL All-Star jerseys at various online retailers, including adidas.com, adidas.ca, NHLShop.com, NHLShop.ca, Fanatics’ network of online stores, and the NHL Shop NYC at Manhattan West.