MCM unveils SS24 campaign with Cara Delevingne

German luxury fashion house MCM introduced on Thursday its Spring/Summer 2024 campaign dedicated to the free-spirited style "mavericks" of today.

The campaign, featuring English model and actress Cara Delevingne alongside South Korean model Xu Meen, celebrates the diverse and dynamic digital nomads who embody the essence of the modern MCM tribe.

Curated under the creative direction of Fabien Baron, the SS24 campaign was captured by photographer Craig McDean, styled by Karl Templer, features makeup by artist Pat McGrath, and hair by hairstylist Guido Palau.

The campaign highlights a range of ready-to-wear pieces, innovative leather goods & accessories, and new footwear designs. Emphasizing movement and blurring the line between leisure and workwear, the collection offers versatile looks and cross-category design interpretations, staying true to MCM's rebellious spirit.

At the heart of the collection are pieces like the XL Visetos Diamond Tote, small Aren Shoulder Bag, Medium Starck Tennis Backpack, Tennis sling bag, and the Small Ella Boston Bag in Lauretos. Completing the collection are bright white tops, crisp sport coats, and elegant double-breasted tuxedo jackets, taking the MCM tribe seamlessly from day to night.

“The campaign is indelibly tied to our purpose, which is to inspire and equip 21st century mavericks to live a life of their own design and aspiration, inspiring a global movement of sophisticated rebellion,” explained Sabine Brunner, president, and brand & commercial officer at MCM.

“MCM is made for individuals who share our rebellious spirit and desire to be different yet go their own way in the world while making the world their own. It’s about discovering what’s new and creating what’s next.”

MCM unveils SS24 campaign with Cara Delevingne

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