Tommy Hilfiger's mobile fashion game FashionVerse launches

By

Sandra Halliday

Published
Jan 17, 2024

​Tommy Hilfiger’s previously-flagged fashion game, called FashionVerse, has been unveiled with Hilfiger Ventures calling its debut a “breakthrough”.

It’s an interactive fashion game for mobile platforms from the private investment vehicle co-founded by the designer, as well as by game publisher Tilting Point and by Brandible.

It can be accessed via iOS and Android devices, as well as through Netflix’s mobile app.

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The game comes from an idea originated by Hilfiger himself who “wanted to scale fashion through an immersive, community-based game that capitalises on the most current technology”.

It features Brandible’s proprietary AI model, “which creates photorealistic avatars, settings and props, to provide a stunning virtual experience where everyone is a creator”.

FashionVerse sees players taking on design challenges to “create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon”.

There are plenty of sharing opportunities as well as the chance to win rewards and discover trends from real-world fashion brands.

The developers also said “diversity and inclusion are cornerstones of FashionVerse, which features models across a wide range of size diversity, ethnicities and abilities”. 

It will feature an ongoing series of virtual event Pop-Ups in collaboration with major fashion, entertainment, art and beauty brands to be announced in the weeks following launch.

The Pop-Ups will feature dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges.