Fashion for Good strategy shift sees museum closure and transformation

By

Sandra Halliday

Published
Jan 15, 2024

Sustainability and ethics-focused platform Fashion for Good (FFG) has unveiled a strategy shift “to enable widespread adoption and scale of regenerative fashion innovations”. 

It includes “a significant commitment to bolstering the Innovation Platform and deepening efforts in brand uptake, supplier integration, financing and impact measurement”.

As part of the move, it’s shuttering its Amsterdam Fashion for Good Museum and, starting in June, it will “evolve into an expanded blended use and co-working space”. 

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The group said the shift “underscores Fashion for Good's commitment to fostering deeper collaboration among its community of sustainable fashion industry changemakers”. 

The Museum’s final exhibition is set out as a “grand finale around circularity and is scheduled to open its doors at the end of January”.

Last year, FFG conducted more than 100 interviews with “brands, innovators, manufacturers, investors, industry experts, NGOs, universities and critics, to gain a comprehensive view of its work and impact potential”.

As a result, it’s now establishing a dedicated Scaling Team to “provide bespoke support for winning innovations focused on brand uptake, supplier integration, financing and impact measurement”.

And it’s launching the Strategic Supplier Programme to “engage brands’ key suppliers actively in scaling and implementing promising innovations and orchestrating supply and demand”. 

Investment support is also being stepped up to cover all innovator stages and capital types. And it aims to continue educating the public “by sharing insights, learnings and demonstrating proof points, amplifying our voice on innovations and industry change via our own channels and media partnerships”.