Paris/New York-based comms agency DLX opens London office

By

Nigel TAYLOR

Published
Jan 4, 2024

France- and US-based communications agency DLX is to open a third office, in London, this month. Located on Great Portland Street, DLX London will be headed by Sarah Johnson overseeing operations in the UK as regional co-founder and Managing Director. 

Fellow co-founders Guillaume Delacroix and Wassim Saliba will continue to lead the DLX Paris-based European ops with Justin Padgett handling the DLX NYC business.

Claiming a deep international reach, the agency has attracted a roster of global luxury, ready-to-wear, streetwear, design, lifestyle and hospitality clients.

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The London office will offer a “comprehensive strategic communications including brand strategy, public relations, cultural programming, events, talent casting and Influencer and VIP relations and spanning three key markets will ensure localised expertise, with a considered global approach”.

As part of the expansion, DLX London will also partner with key brands already in the DLX family with its client list to be announced.

Meanwhile, DLX NYC, which opened in 2018, is currently planning to expand to the West Coast with an office opening in Los Angeles this year.

“Opening an office in London is the natural next step to continue positioning the agency as a global partner for our clients. Very much like the relationship we built with Justin in New York, we share the same vision for our work and same values in our personal lives. With her impeccable knowledge of the British market, extensive relationships and understanding of the cultural zeitgeist, Sarah is an exceptional and rare partner.  With her experience, Sarah will now enrich this dialogue and bring this know-how to the UK,” said Delacroix. 

Johnson added: “The DLX brand has become synonymous with cultivating impactful brand experience and strategic communications and this is evident through the incredible client roster across both continents, as well as the collaborative culture that the team have built.”